Writing a good description is terribly important.

It doesn’t matter if it's for a radio or podcast show; the elements tend to be similar.

Effectively, the description tells a potential listener the contents of your show —giving them a reason to tune in.

Remember, you may need a description when posting the show on a radio directory or social media.

With many stations choosing to distribute their shows on third-party platforms such as TuneIn, SoundCloud or MixCloud, they also need to write descriptions for various shows.

With that short brief, let's get going...

Part 1: What is a radio show description

Quite simply, it's a short bio that introduces and gives context to a radio or podcast show.

The description appears alongside the stream player. Longer versions may appear in the site's about section. On social media, content creators must also fill out the description box.

Since descriptions are highly noticeable across the station's marketing channels, they ought to be top-notch and properly written. Therefore, sharing the most important information takes precedent. The radio show description should essentially answer:

• What is the show about?
• Who are the main characters or players?
• What is the underlying storyline?
• Where is the station or podcast based?
• When was it founded?
• What will listeners learn or derive from giving their time?

With the ability to draw listeners, show descriptions are essential marketing tools. The goal is to make them appealing, attractive, and entertaining. You can make the description as long or short as needed.

Even a few lines are sufficient to pass the most important information.

Radio and podcast show description template

Troubled about writing a great radio show or podcast description?

A template can make light work of this process.

Step-by-step, let’s tackle the process sentence-after-sentence.

Sentence 1: Establish rapport

Strike an instant connection with the first sentence. The fastest way to establish rapport is to state a fact or truth. Similarly, you may acknowledge a problem plaguing the listener. For instance, your listener may be bored and searching for an entertaining show.

Here are some great first sentences from popular podcasts:

*"If you've ever wanted to know..."*

A great first sentence from the Stuff You Should Know Podcast begins by stating: "If you've ever wanted to know..."

Many listeners are curious about all sorts of topics but can't find the time to engage in the subjects